When customers click ‘chat’ on the retailer’s website, they will no longer be directed to the traditional, text-based model of online customer support.
Instead, customers will be connected to a live customer assistant in a store, who will be able to talk to them and try out instruments on their behalf using smartglasses.
Read more on: http://business-reporter.co.uk/2015/08/07/dawsons-music-launches-virtual-shopping-experience/
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