Dawsons Music, founded in 1898 in Warrington, claims to be the oldest retailer of musical instruments in England. These days, however, it is using one of the newest technologies available to sell its goods on the internet: a virtual link between its sales staff and online shoppers.
Read more on: http://www.ft.com/cms/s/2/8e817eb8-70bb-11e5-9b9e-690fdae72044.html
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